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The project entails developing a comprehensive brand identity and packaging design for Meghavi, a luxury spa that aims to offer a serene and rejuvenating experience. The brief was to create a visual identity that communicates calmness, luxury, and the holistic nature of Meghavi's services, reflecting the spa's commitment to wellness and self-care.


Position Meghavi as a leading spa destination known for relaxation and premium services, appealing to high-end clientele.

Target Audience

Affluent adults aged 30 to 55, who prioritize wellness and prefer luxurious, holistic spa experiences.


The solution comprised several key elements to establish a compelling brand identity and effective packaging design:

  • Logo Design: Creating a logo that reflects simplicity and elegance, incorporating elements that are synonymous with peace and relaxation, such as minimalistic icons or soothing color gradients.

  • Color Palette and Typography: Choosing a soothing color palette that includes earth tones and pastel shades to evoke a sense of calm and tranquility. The typography was selected for its readability and elegance, enhancing the overall aesthetic of the brand.

  • Packaging Design: Developing packaging for Meghavi's range of products that is both functional and visually appealing. The packaging design uses natural materials and textures that align with the spa’s commitment to sustainability and luxury.

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