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Given the demographics of its target audience, Fit & Flex wanted to boost its online presence to promote its new product through unique and relatable content


Empower the target audience to make a lifestyle shift - from binge eating to healthy eating.

Target Audience

Fitness-conscious consumers aged 28 to 45 years, committed to a wholesome lifestyle


Utilized the brand guidelines to create promotional content, games, fun facts, and festive greetings for social media. Rather than taking a serious tone, the posts were more lighthearted. In order to resonate with the demographics of the target audience, created short videos and animated videos.


  • The number of visitor engagements increased by 25%, resulting in a high purchase decision. 

  • The blog has the highest number of visitors. 

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