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Fit and Flex Granola Website Design

Client: Fit & Flex 
Category: Website Design
Collaboration: Niva Nutrifoods

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Brief:
To create a website in order to promote the new product (Fit & Flex) and educate the consumers about healthy lifestyle through a blog.

Goal:
Empower the target audience to make a lifestyle shift - from binge eating to healthy eating.

Target Audience:
Fitness-conscious consumers aged 28 to 45 years, committed to a wholesome lifestyle

Solution:
Created a website design using the brand's visual language in order to increase brand awareness. Apart from showcasing the product variation, also focused on giving the consumers a visual justification of the importance of the product.

Results:

  • The number of visitor engagements increased by 25%, resulting in a high purchase decision. 

  • The blog has the highest number of visitors. 

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