Vadilal Branding & Packaging
Brief
Design vibrant and appealing packaging for Vadilal, a popular ice cream brand, to refresh its visual identity and stand out in a competitive market.
Goal
Enhance the brand's visibility and appeal on store shelves, and evoke a sense of fun and enjoyment that aligns with consuming Vadilal's ice cream products.
Target Audience
Families and young consumers, including children and teenagers, who are primary purchasers of frozen treats and are attracted to colorful and dynamic packaging designs.
Solution
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Packaging Design: Developed a series of bright, colorful packaging options that capture the fun and excitement of enjoying Vadilal ice cream. The designs feature playful graphics and vibrant colors to attract the target demographic.
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Typography and Imagery: Utilized bold, easy-to-read typography and enticing images of the ice cream flavors to enhance visual appeal and inform consumers.
